A better business model within a $400B+ industry
Re-Bath’s business systems help franchisees win market share and increase sales in a steadily growing $400B+ industry. Here is a brief look at the industry trajectory, the areas in which Re-Bath competes, and how franchisees stand out from competitors:
The Remodeling Industry
Several factors are driving the steep increase in remodeling spending:
- Increasing home prices have encouraged owners to invest in remodeling projects.
- Low new housing stock and high prices are leading homeowners to invest in their current homes rather than moving.
- Older homeowners are remodeling their homes to make them more accessible. This is expected to accelerate as Baby Boomers continue to age.
- America’s housing stock is older, with more than half of homes being built before the 1970s. As homes age, remodeling demand increases.
- A surge in rental demand following the 2008-2011 housing crisis has led landlords to invest in improvements to rental properties.
The Competitive Landscape for Bathroom Remodeling
The bathroom remodeling industry can be categorized into four segments. We compete in three of these segments:
Tub and Shower Updates (Low-cost)
The least expensive remodels ($4,000 to $9,000) involve covering or resurfacing old showers and tubs, tub to shower conversions, or replacing an old tub or shower. Re-Bath installers are able to complete a wet-area remodel in just 1-2 days. Customers love the quick turnaround, but Re-Bath owners love it even more since it means installation crews can complete multiple jobs in a single week — increasing revenue potential.
Complete Bathroom Remodels (Mid-cost)
These projects generally range from $12,000 to $25,000. Homeowners in this price range are typically looking for a transformation of their entire bathroom. Re-Bath remodels are “pull and replace,” which means removing existing tubs, sinks, cabinets and toilets and installing new fixtures. The owner has the experience of a transformed bathroom, but the Re-Bath installation team is not doing heavy demolition, or redoing electrical or plumbing, so projects can be completed in 3 days.
Aging & Accessibility remodels
About 10% of Re-Bath’s systemwide revenue comes from accessibility remodels that make bathrooms safe and comfortable for homeowners who have mobility issues. These remodels can be slightly more complex because they sometimes require additional plumbing or framing to accommodate features like walk-in-tubs and zero-barrier shower basins, but installation is still completed within five days. Demand is growing quickly in this segment. According to the Institute on Aging, 20% of Americans will be 65 or older by 2030, up from 13% in 2010.
Re-Bath vs. the competition
Re-Bath’s business model offers major advantages that help franchisees capture market share in each of these segments. For an in-depth examination, download our Business Model eBook. The eBook also examines high-end remodels, and why we choose not to compete in that segment.
Fully committed to franchisee success
Our corporate team is a group of entrepreneurially-focused individuals who have joined forces to work on a single goal: to do everything we can to help you succeed. Our CEO, Brad Hillier, fosters a culture of entrepreneurship and innovation across the board. We’ve invested heavily in R&D including marketing, training and technology all in an effort to ensure our franchisees are on the leading edge of the industry. And we welcome input. A great idea is a great idea, regardless of what department or which franchisee came up with it.
Download our Business Model Ebook
Fill out the form below to receive a copy of the Re-Bath Business Model eBook. One of our Business Development Specialists will reach out within 24 hours to provide details about our home remodeling franchise opportunity, and to answer any questions you may have. We’re looking forward to talking.
Awards & Recognition
With recognition and praise from organizations like these, the opportunity practically speaks for itself.
